Wednesday, April 30, 2008

A wishlist for your bank - Have your say!

I attended a customer forum organised by my bank (in chief, at least). What they were looking for was ideas on how they could improve.

What came up was quite interesting. Topics included teller and information queue management, meeting customer relations consultants and managers, call centres, statement handling, online banking, auto-tellers, parking, credit application procedures... There was still a steady stream of suggestions from a group of customers who, as it turned out, were very satisfied with this branch of the bank.

It made me think of three things:
  • Just how much valuable feedback you can get from happy clients

  • What would an unhappy group of clients have said

  • How about getting this feedback internet style

That was more than enough to inspire my sense of adventure. And hence this blog was born.

Here is where I need your help and you can have your say. There are just two parts to one question you need to answer:

Are you a happy or unhappy client of your bank, and what suggestions do you have for your bank to improve?

Who knows. Taking a moment to give your views might just improve your banking experience! Spreading the word about this blog survey will improve the odds even more!